Getting Offline Prospects To Check Out Your Online Business

Thu, 22 Jul 2010 10:22:08 +0000

If you’re a smart business owner, you already have a great website, a blog and are building an email list that promises to help your business weather any type of storm.
However, you may be noticing that a big part of your target market is not online. You know if they saw your website they would want work with you. So how can you promote an online website to offline prospects?
Here are a few suggestions:

Put your website on your business cards

Make sure that all advertising includes your web address

Offer a discount that can only be obtained by going online

Offer incentives to check out your website regularly

Refer people to your website when they ask for references or testimonials

Get creative. You can send people to your website – and they will go – as long as you are offering them something that makes it worth their while. Figure out what that is and you’ll have more traffic than you could possibly imagine.

Establishing a Solid Online Reputation

Sun, 18 Jul 2010 17:16:47 +0000

As a small business owner, you know that your reputation is everything. And when it comes to the Internet, this fact is – if possible – even truer.
Take a moment and type in your own business or personal name in a search engine. What type of information comes up?
Is it information about how to contact you? Does it include positive testimonials from satisfied customers? Is there anything negative? Is there anything at all?
When it comes to making basic decisions on most purchases, the majority of buyers start their research on the Internet – even if they do not ultimately make the purchase itself online.
As a result, it is vitally important not only that you have an online presence, but that you have control of that presence. After all, your online presence determines your reputation and the reputation of your business.
You can establish a positive online reputation in several ways.
Of course, you need a professional business website or blog to stay in contact with existing customers and showcase your products or services to new prospects.
This will help buyers feel more secure about you and your business. In addition, you’ll have control over your own reviews. Your website should include positive testimonials from happy customers.

Why Do You Need Backlinks?

Fri, 30 Apr 2010 20:43:05 +0000

When you’re discussing any kind of online marketing, the term “backlinks” is sure to come up. So what are they and why do you need them?
If you look around any website, you’re sure to find links that you can click on that will take you to another website. That’s a backlink – a link from one site on the Internet to another.
Backlinks are important to the success of any website for two reasons. The first is that they can bring visitors and traffic to the site. The second is their importance for search engine rankings.
When one site links to another using a specific term in the link, i.e. “blue widget”, search engines see that link as an indication that the site is an authority in blue widgets. The more back-links a site has using the same term, the higher their search engine rankings will be.
So if 50 sites all link to your site using the term “Houston Attorney”, there’s a good chance that your site will come up on the search engines when someone searches for a Houston attorney.
We can put together a backlinking campaign for your website that will get your site ranked in the search engines. We base all our custom linking packages on in-depth keyword research and analysis to get you the best results.

Branding With Buzz

Tue, 02 Mar 2010 13:26:06 +0000

When it comes to promoting your products and services, your website represents a unique opportunity to brand your business.

By choosing a web address (URL) for your site that’s easy to remember, optimized to generate “buzz” and attract search engine attention, you’ll be able to turn a practical necessity into a powerful marketing tool.

You can brand your site with your company name, the name of your main product or even your personal moniker. It’s even possible to use several different URLs to create your own web of sites to serve different sections of your clientele.

The key is to make your website address something memorable so your customers will be able to easily locate you online.

Be sure to include your web address on all printed and electronic business materials; it’s the link – both literally and figuratively – that will lead to your online and offline success.

We can create a website that will have the Internet buzzing about your business. Ask us which Direct Response Website package is right for your business.